Adrenaline Automotive in the News

CRM….... Contact Really Matters!

Selling a vehicle for some is the end of the process. Ring the cash register and high fives all around. For others it’s the beginning of a process some refer to as “customers for life"....

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Lessons to be learned from Toyota

Don’t take the myopic view that an acceptable bottom line results in your business operating effectively....

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Your Automotive Olympics

During the upcoming Olympics take note of competing athlete’s enthusiasm to succeed together with the sacrifices made by winning athletes.....

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Protect Your Store!

I am frequently astounded although not surprised to see a comparable disease to the H1N1 virus that weakens the systems within dealerships called “dealeritis”...

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Do You Have a Plan?

What are the challenges in today’s automotive market? What will it take to ensure that these tough economic times won’t diminish you and your team’s hard work in building a company? The answer is simple; does your business have a plan?...

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Pumping Life Back Into Automotive Retailing

My daughter requested my assistance while considering a new vehicle; allowing me the circumstance to examination our industry from the eyes of the consumer....

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"Adrenaline's approach is to look at the entire dealership through the eyes of the consumer." Mike Nelson has more than 29 years experience on the dealership side of the auto business, including sales, sales management, fixed operations, general management and ownership of a Ford Lincoln dealership. After selling his store he sought to assist others as a consultant, believing that there was a better way to provide dealer process solutions customized to the current requirements of dealers. Accordingly, he founded Adrenaline Automotive Consulting (www.adrenaline4auto.com), a south-western Ontario-based firm that provides customized assessments, consulting and coaching services specifically for dealers.

"Dealers must be professionally-managed businesses providing an exceptional customer experience in order to achieve continuous growth and customer retention," Nelson says. "We must listen to the Voice of the customer' in order to understand their expectations of our busi- ness... and we need to put processes in place that stop any potential deflection of customers."

While each brand differs, industry reports suggest that 20 percent of new-vehicle buyers fail to return to the purchasing dealerships after the first twelve months of ownership, he points out. "My focus is customer retention and customers for life," he explains. "Maintaining customers provides for continuous growth. We all have experienced the benefits of a repeat client as opposed to chasing new business."

Nelson says he was astonished that many dealerships lack management training, very seldom provide leadership training and offer negligible coaching training. The training attempted is commonly complimentary from a vendor, as a tool to sell its merchandise exclusively. The major source of manufacturer-driven initiatives tends to be a one-dimensional solution. Adrenaline's approach is to look at the entire dealership through the eyes of the consumer and adapt the best practices of other automotive dealers in order to provide an exceptional customer experience that will capitalize on every revenue stream that is realistic for your store.

Bottom Line

Long term profitability and customer experience are a click away.

It all starts with one call to discuss your current requirements.
Mike Nelson 519-984-8802 or email your concerns to mike@adrenaline4auto.com